"Why does all of cycling think that Hi-Vis has to be neon yellow?
Have you ever ridden the same route over and over again? For me, things I see everyday sort of fade into background visual noise that I largely ignore. It can’t just be me! This gave me the idea to experiment with what “Hi-Vis” can be. What draws my attention on everyday rides is the unexpected and unique. The thousands of commuters in neon yellow are background noise. But that girl commuting on roller skates and playing the flute? THAT gets my attention.
Let’s get a little weird here, with this collection made by my cross town buds at North St. I had some simple goals, provide a visual treat, maybe some sparkles, hopefully a product that is a bit surprising or unexpected, and something that might get you noticed. Why be lost in the noise?"
- Richard Pool | Designer & Illustrator, bicyclecrumbs.com